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Febreze Sales Top $1 Billion

P&G now has 24 billion-dollar brands.

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By: TOM BRANNA

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The Procter & Gamble Co. says Febreze air fresheners have joined its billion-dollar brand club. Spokesman Lee Bansil said Tuesday that Febreze revenue over the past 12 months hit $1 billion. That gives P&G 24 brands that bring in revenue of $1 billion or more. The company has sold off two others—Folgers coffee and Actonel osteoporosis treatment—in the past three years. Febreze officials have said sales held up during the recession as people spent more time at home, ...

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